Your Slow Website Is Costing You Customers
GoDaddy, Wix, Squarespace seem cheap at $15/month. But they can cost you.
The Speed Problem
Template builder sites (GoDaddy Airo, Wix, Squarespace): Typically load in 2-4 seconds (often bloated with unnecessary code)
Custom sites I build: Load in 0.5-1 second (optimized, clean code)
That 2-3 second difference? It can cost you customers every single day.
What You're Losing
Google research shows that 53% of mobile users abandon sites that take longer than 3 seconds to load, and each 1-second delay reduces conversions by 7%.
Here's what that means for your business:
You get 1,000 visitors per month. With a typical 5% conversion rate, that's 50 potential customers.
| Site Type | Load Time | Conversions | Monthly Lost |
|---|---|---|---|
| Custom Site | 0.5-1 second | 60-65 customers ✓ | — |
| Template Builder | Typically 3-4 seconds | 40-45 customers | 15-20 customers/month |
If each customer is worth $100: You could be losing $18,000-24,000/year
If each customer is worth $500: You could be losing $90,000-120,000/year
A custom site pays for itself the moment you stop losing those customers.
GoDaddy/Wix/Squarespace vs. Custom Development
| Feature | GoDaddy/Wix/Squarespace | Custom Development |
|---|---|---|
| Page Load Speed | Typically 2-4 seconds | 0.5-1 second ✓ |
| Lost Customers | Potential: 15-20/month | Minimized ✓ |
| Design | Template (generic) | Custom (unique) ✓ |
| Ownership | No (locked in) | Yes (you own it) ✓ |
| Monthly Fee | $10-25 forever | Optional ✓ |
| Google Ranking | Can be penalized (slow) | Boosted (fast) ✓ |
Stop Losing Money
Template builders aren't always cheap—they can be expensive. They can cost you customers every day, potentially hurt your Google rankings, and often make you look generic.
Custom development is an investment that pays for itself. Faster load times mean more conversions, better SEO, and a professional brand. Then it keeps working for you—no monthly fees, no vendor lock-in.
Let's talk about what a faster site could mean for your revenue.